Spreading the love: How
to generate more reviews, followers and engagement on social media
Presenters:
Daniel Edward Craig
Neil James
Key points:
Social media is very crucial
nowadays for the companies especially for the hospitality industry. The way a company
has presence in the different digital platforms can have a direct impact on its
growth and revenue, for this reason is very important to have an increase on
this area. The webinar gives us five
main points in which the company has to focus in order to be success in social
media:
1.- Reviews
Reviews are perhaps the most
important point for the success of the company; it shows directly the level of
satisfaction of the clients and the engagement of them with the business. Real decisions
must to be done according to the reviews from the clients and we have to
remember that people talk and recommend places they have liked a lot. In consequence
is crucial to increase the reviews in order to be more conscious about the
guest’s opinions and the company can do it in two ways:
.- Organic: Surveys (very common and traditionally)
.-
Proactive: Face to face/ applications/email, these methods are getting more
exposure but it is important to avoid sending so many requests, this can be
perceived as something annoying)
A popular page for reviews is definitely trip advisor.
2.- Facebook
This social network has become one of the most important
to attract clients and visitors. It provides more likes and followers than any
other. When sharing content is important to keep in mind the content which has
to be very visual, using photos, links, videos (been likeable), it has to be
something funny and creative and above all try to avoid look desperate, and
this includes asking for likes or share content with friends.
The presenters gives a good example for facebook success,
the Marriot Napa, which in its page prioritizes the engagement, offering links
with relevant information not only of the hotel or their promotions but also
form Napa, the most interesting places to visit, the activities and
attractions, and the offer specialized services in partnership with local
companies.
3.- Twitter
Twitter is also a good
platform to gain followers, reviews and to have a great exposure of the
business, and something that really catch my attention was this new innovative
way to expand the visibility, using accounts from fictional characters that
becomes guests or frequent clients of the hotels, with this method people can
not only follow the hotel but also follow a character that is funny and
striking and that induces to visit the hotel or buy products from a company. But
is very important to remain that the accounts must to be very creative, not
only in the design, but also in the statement.
4.- Content curation & 5.- Advocates and
influencers:
Content curation means create tendencies,
make people talk and recommend, innovate with ideas to expand the brand in
social media making it more attractive and also use advocates and influencers
to have a bigger impact and promotion.
Benefits of the webinar: By attending the webinar I could knew the different
techniques that I can use in order to give my business a bigger exposure and
visibility and social media, but most important how to use correctly these
tools in order to avoid failures or be a dislikable company.
What could I do differently?
Link to source of the webinar:
http://resources.reviewpro.com/webinars/reviews-followers-social-media
Link to presentation slides:
http://cdn2.hubspot.net/hub/280043/file-1055778516-pdf/webinars/slides/webinar-reviews-followers-engagement.pdf?__hssc=25299618.1.1452816783876&__hstc=25299618.60a80c2946c038557c02acad0e27150c.1451787494346.1452813863957.1452816783876.4&__hsfp=&hsCtaTracking=5bba2860-9966-4488-a8ff-27e19893f55c%7C3ff6408f-f2ea-4a1a-b3ab-c16cac5c5b7a
