ORM SESSION 3

Revenue Strategy Management for Hoteliers // Session 2

ORM MANAGEMENT

Homework for session 1 // ORM PAGE

Homework for session 1

Definition of ORM (Online Reputation Management)

“The online reputation management is the practice of attempting to shape public perception of a person or organization by influencing online information about that entity. The first step in reputation management is monitoring references to the person or business, primarily through social media monitoring and carefully crafted search queries”.

Another definition is that “is the practice of monitoring the Internet reputation of a person, brand or business, with the goal of suppressing negative mentions entirely, or pushing them lower on search engine results pages to decrease their visibility, but also with corporate transparency and user-generated content becoming an integral part of any business marketing efforts. “

There are two types of negative content that companies should be aware of in ORM. One is represented by complaints on social networks. They need to be addressed properly, but unless your company has serious problems, they do not pose a real challenge to your business.

The other is what I define as “online reputation bombs,” which affect the reputation and sales long term and can several damage a business. They are very powerful because, unlike social network content, they are prominent in search engine results.

Sources:

http://www.business2community.com/online-marketing/online-reputation-management-the-basics-01362720#mQUUriUsaUXLBQfC.97

http://whatis.techtarget.com/definition/reputation-management

https://blog.kissmetrics.com/guide-to-reputation-management/