INFLUENCER MARKETING

Influencer Marketing has become a new way to advertise products and to have a direct impact on clients. As we have seen in the presentation, the influencers are the persons who has a strong and loyal base of people that follows them, wich means they will adopt and buy the products and services that the influencer recomends.

Having said that, in my opinion is very important (and vital) for the hospitality industry to adapt this new form of publicity. Digital era has increased tremendously in the recent years and the influencers are part of this new revolutionary digitalization. When a influencer has a recomendation or advertise a product, their loyal base knows that he or she is telling the truth, that this recomendation is based on a trust experienced, it has a personal testimony about something, it attaches credibility and confiabililty. A traditional marketing has just advertises (images, videos or speech) but it doesn't assure you that the product or service will work or is effective, however, when you see a well known person speaking about it, you are 100% sure you'll get what is offered. And even more, the influencers doesn't reach only their followers, they even has a greater reach since the followers will recommend their friends, and a whole chain of spread will start.

That's the main reason why influencer marketing is really important for hospitality industry. As a clients we don't want just a simply beautiful campaign, we want to be sure about somenting. In my case for example, when I go on vacations I always search for opinions and testimonies about hotels and restaurants before going. I have to be sure of what I'm buying and if I see people talking very well about it I will do it, more even if is a well known person on social media.

This is the image in my opinion better represents influencer marketing.
First point we have the brand, then the social influencers, and finally all the chain of comunication related to the produc or service advertised.